Description

Authors: Allen, Mayer
Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business.
The text focuses on the fundamentals of entrepreneurship, recognizing opportunities, determining the feasibility of a business idea, creating a business plan, conducting market research and managing marketing strategies, human resources, and business finances and processes.
Features and activities found throughout the text help students to prepare for their futures and better understand the many factors affecting business success.
At the conclusion of each unit, students study the parts of a business plan.

Table of Contents:
1. Going Into Business for Yourself
2. Researching and Planning Your Venture
3. Managing Market Strategies
4. Managing Your Business Processes
5. Managing the Finances of Your Business
6. Growing Your Business