Description

Entrepreneurship: Building a Business teaches students the businessand academic skills they need to build and manage a successful21st century business. The text focuses on the fundamentals ofentrepreneurship, recognizing opportunities, determining the feasibilityof a business idea, creating a business plan, conducting marketresearch, and managing marketing strategies, human resources,and business finances and processes. Features and activities foundthroughout the text help students to prepare for their futures andbetter understand the many factors affecting business success. At theconclusion of each unit, students study the parts of a business plan.