Description

Authors: Lori Cranson, Madeline Dennis
Entrepreneurship: Creating a Venture, Second Edition comes to life through numerous venture profiles of successful Canadian entrepreneurs and engaging hands-on activities.

Table of Contents:
1. What is Entrepreneurship?
2. Entrepreneurs and Enterprising People
3. Assessing Your Entrepreneurial Potential
4. Challenges and Changes in the Labour Market
5. Invention, Innovation and the Creative Edge
6. Opportunities, Ideas and the Enterprising Work Environment
7. The Venture Plan
8. Analyzing Your Market
9. Rolling Up Your Sleeves: Resource Allocation and Management
10. Financing Your Dream
11. Vision to Action: Writing the Venture Plan
12. Venturing as a Way of Life