Marketing Essentials - Print And Online 1-Year Subscription

Loading Product Details
School Price:
$162.64 $130.11
(You save $32.53)
Retail Price:
Ships in 4-8 business days


Marketing Essentials provides an introduction to the theory andpractice of marketing and explains the core functions of marketing,including marketing research, product planning, target marketing,branding, pricing, advertising, promotion, product/servicemanagement, and entrepreneurship.