Marketing Essentials - Print And Online 1-Year Subscription
Published Date:
01/01/2016
Author:
FARESE
Subject:
Business
Subdiscipline:
Marketing
Grade:
11
Grade:
12
Format:
Bundle
Company:
Nelson
31-ISBN10:
0021398003
ISBN10:
0021398003
child:
31
rightsCode:
SSO
ISBN13:
9780021398003
ISBN13:
Weight:
42.40 Grams
Dimensions:16.20 cm
0.25 cm
25.65 cm
Description
Marketing Essentials provides an introduction to the theory andpractice of marketing and explains the core functions of marketing,including marketing research, product planning, target marketing,branding, pricing, advertising, promotion, product/servicemanagement, and entrepreneurship.