Marketing Essentials - Online Student Edition 1-Year Subscription

Loading Product Details
School Price:
$27.90 $22.32
(You save $5.58)
Retail Price:
Availability:
Access delivered via email

Description

Marketing Essentials provides an introduction to the theory andpractice of marketing and explains the core functions of marketing,including marketing research, product planning, target marketing,branding, pricing, advertising, promotion, product/servicemanagement, and entrepreneurship.